Work with your energy. Build what lasts.

A different way to think about success, productivity, and ownership.

About Mel Robinson and The Owner Switch

I didn’t burn out because I failed.

I burned out because the rules I was following stopped working.

For a long time, I believed success was about discipline, consistency, and pushing through - no matter how tired I was.

I built my life the “right” way.

I worked in banking, became a mortgage broker, and co-built a seven-figure mortgage business from the ground up.

On paper, it worked. I built wealth, a property portfolio, and became mortgage-free before 40.

But behind the scenes, a lot of that success was powered by pressure.

Adrenaline.

Over-functioning.

And a quiet belief that if I just stayed disciplined enough, freedom would eventually arrive.

It didn’t.

Walking away didn’t mean starting over - it meant choosing differently

After years of long hours and relentless responsibility, burnout caught up with me. Anxiety crept in. Sleep disappeared. Even routine client meetings became overwhelming.

At the same time, my husband Bernie and I were missing the moments that mattered most - time with family overseas, the freedom to travel, the ability to be present instead of constantly “on.”

That’s when I realised something uncomfortable but important:

Success means nothing if it costs your health, energy, and life.

So we made a change.

After walking away, I built a successful online business - creating real freedom and flexibility for the first time, and proving to myself that I could rebuild success on my own terms.

The business worked.

The income was real.

The freedom was finally there.

But then….my body and brain changed the rules again.

When hustle stopped working - completely

In my early 40s, I was diagnosed with ADHD.

Not long after, I entered perimenopause.

Suddenly, the systems I’d relied on - even the ones that had helped me build success online - stopped working.

My focus wasn’t consistent.

My energy wasn’t predictable.

Motivation came in waves.

And hustle-culture advice started to feel less like inspiration… and more like shame.

I wasn’t failing.

But I couldn’t keep working the same way anymore - especially while building something new.

That’s when the real shift happened.

Stop managing time. Start owning energy.

I stopped trying to “fix” myself - and redesigned the way I worked instead.

I rebuilt my habits, systems, and expectations around energy, not effort:

> Focus windows instead of forcing 9-5 productivity

> Weekly resets instead of constant overwhelm

> “Done for now” instead of perfectionism

> Shame-free structure that bends with real life

That process became The Owner Switch.

Not a productivity system.

Not hustle advice.

And definitely not another discipline framework.

But a way of building a business - and a life - that still works when your energy doesn’t.

What The Owner Switch is here for...

Today, The Owner Switch supports two kinds of people - often the same person, just at different stages:

Those exploring digital business as a way to earn differently, regain freedom, and step into ownership.

Those already building and growing - navigating ADHD, perimenopause, burnout, or the messy middle - who need sustainable structure, accountability, and energy-led systems.

Through The Owner Switch Newsletter and The Shift Newsletter, I share:

> Energy-led productivity that honours how real brains work

> Anti-hustle systems for consistency and follow-through

> Money habits that protect your capacity (even when it’s messy)

> Honest conversations about the emotional side of building something of your own

I’m not a coach, a guru, or a doctor.

Just someone walking the same path - learning, adapting, and building success that doesn’t require self-betrayal.

Because ownership isn’t about being perfect.

It’s about building a business - and a life - that still works when your energy doesn’t.

Welcome to The Owner Switch. I’m really glad you’re here.

What I Believe

- Discipline isn’t the answer - design is

- Success shouldn’t cost your health

- Productivity should feel human

- Ownership is about choice, not pressure

MY Mission & Who We Serve

I’m on a mission to help ambitious professionals, entrepreneurs, and creators stop managing time and start owning their energy - so they can build businesses and lives that actually work in real life.

I support people who are earning, building, or dreaming of something more - and who are navigating ADHD, perimenopause, burnout, or simply a season where hustle no longer fits.

Whether you’re exploring a new way to earn online, or already building a business and struggling to stay consistent, focused, or energised - you’re in the right place.

Ready to stop managing time and start owning your energy?

Join my free newsletter for calm, practical insights on building a business that works with your brain, body, and real life - not against it.

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