If your brain feels like 50 tabs are open (and your energy changes day to day), traditional hustle advice will keep making you feel broken.

I co-built a seven-figure mortgage business by pushing hard…then burnt out when “try harder” finally stopped working.

After walking away, I learned the skills to build a successful online business - creating real freedom and flexibility for the first time, and proving to myself that I could rebuild success on my own terms.

But then life shifted again.

While expanding that business - I was navigating late-diagnosed ADHD and perimenopause.

Brain fog. Anxiety. Motivation crashes. Half-finished projects.

I wasn’t failing - but the old ways of working suddenly stopped being sustainable.

So for the second time, I rebuilt - not my business model… but how I worked.

I redesigned my habits, systems, and productivity around my energy, hormones, and attention - not hustle or willpower.

This is what finally brought consistency without burnout.

And that’s what became The Owner Switch:

Helping ambitious people build income and impact, without fighting their brains or sacrificing their health.